Digital Strategist

Digital Strategist 

Hybrid Schedule – San Jose, CA


About Fistula Foundation

We are demonstrating to the world that a new approach to women’s health can change the trajectory of women’s lives and have a profound impact on local communities. An estimated one million women in Africa and Asia suffer from obstetric fistula, a debilitating childbirth injury that leaves a woman incontinent and, as a result, too often abandoned by her family and shunned by her community. Surgery is the only cure, which we deliver through partners in 30 countries across Africa and Asia. Since 2009, we have provided more than 85,000 free, life-transforming surgeries to women in need.


Fistula Foundation combines the dynamism of a lean startup with the stability of a mature organization. Each year since 2006, we’ve received the highest rating from every nonprofit sector watchdog group. Charity Watch lists us as one of only 34 Top Rated International Organizations, and GuideStar has awarded us Platinum Participant status—the highest designation available to charities. We have also earned the recognition of leaders such as Pulitzer Prize winner Nicholas Kristof, Grammy winner Paul Simon, and internationally renowned ethicist Peter Singer.


The Opportunity

We seek a Digital Strategist who is eager to provide thought partnership to the Director of Communications and the Chief Marketing Officer in building out a growth-focused digital strategy that increases the reach—and ultimately revenue—of Fistula Foundation. Over many years, we have increased our revenue at a significantly higher rate than the nonprofit sector average, and we are poised to grow further and faster by cultivating new supporters and engaging brand advocates with support from a Digital Strategist. Our ideal candidate will possess strong strategic vision and demonstrated success in managing communications, digital analytics, and complex projects. They will be comfortable working in an entrepreneurial culture where teamwork is crucial for effectively coordinating deadlines and workstreams. 


Key Responsibilities

  • Analyze online presence, identify areas for improvement, and devise strategy to enhance performance of the Foundation’s website and attract new followers, engage existing supporters, drive revenue through digital channels, and develop brand advocates (opinion leaders, authors etc.)
  • Conduct social listening to uncover important conversations around women’s health, philanthropy, and international development, and position Fistula Foundation as a thought leader in those fields
  • Using innovative and strategic thinking, lead supporter community-building through digital channels building rapport and fostering connections with like-minded people, organizations, supporters, and influencers
  • Proactively identify and/or develop stories and content that elevate awareness of our mission and deliver them in unique ways to drive engagement
  • Curate and cultivate meaningful relationships with a spectrum of influencers and creators to amplify the Fistula Foundation message; define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
  • Create graphics, gifs, and short-form video content for all of the Foundation’s digital touchpoints; optimize and schedule content across all organic digital platforms that aligns to the brand voice and supports fundraising solicitation and stewardship efforts
  • Develop sustainable analytics strategy in partnership with the Director of Communications and report out to Foundation staff on key metrics 
  • Stay abreast of emerging digital/social media platforms and recommend areas in which the Foundation could effectively grow and leverage its reach


Ideal Candidate Attributes

Please don’t hesitate to apply even if you don’t meet all ideal qualifications – we value diverse perspectives and are committed to fostering growth within our team!


  • Bachelor’s degree and 4+ years of relevant experience in digital communications; experience working with nonprofit clients is a bonus
  • Demonstrated experience with managing compelling web pages, blogs, Instagram, Facebook, LinkedIn, Twitter, TikTok, and knowledge of platform-specific best practices
  • Track record of developing well-written and visually appealing content to drive engagement, including the ability to create and edit compelling short-form video content
  • Experience in developing, running, and optimizing paid ads (through Meta and Google) 
  • Ability to build partnerships with social media influencers or unpaid ambassadors to identify opportunities for collaboration
  • Experience reporting on digital metrics and pinpointing opportunities for growth
  • Ability to identify new ideas for using digital media and to take initiative in executing those ideas to reach relevant new target audiences 
  • Familiarity with using Adobe Creative Suite applications (such as Photoshop and Illustrator) and other graphic tools (such as Canva) to develop and edit digital images for web, social media, or other use cases is preferred
  • Ability to quickly and positively react to new opportunities as they arise while managing existing and competing priorities
  • Ability to work independently, but skilled at considering the needs and time constraints of multiple stakeholders for projects that will involve working across teams

Benefits and Culture

This hybrid position is based in San Jose, California. We are offering a competitive salary range of $90-110k based on qualifications, with the potential for performance-based bonuses and increases. Fistula Foundation also offers a comprehensive benefits package that includes:

  • Health insurance (Foundation covers 100% of premium with no deductible)
  • 403b retirement plan (with a generous employer match)
  • Subsidy for gym membership
  • A dog-friendly office
  • 14 paid holidays and 4.5 weeks PTO beginning in the first year of employment 


Our team prioritizes initiative, productivity, and teamwork. We celebrate the successes of our team and our partners. We value creativity and passion for our mission, while encouraging our teammates to live healthy lives. We believe that our work is enhanced by a diversity of thought and perspectives. We are an equal opportunity employer and seek a diverse workforce. Applicants from all backgrounds, especially from communities of color, are encouraged to apply.


How to Apply

Please send your résumé and a thoughtful cover letter to Susannah Sallin, Search Consultant to Non-Profits: (Please include “Digital Strategist” in the subject line.)


Applications will be reviewed on a rolling basis. We will respond to all applicants.

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